Inspiration comes from anywhere. Air Max 1 architect Tinker Hatfield was inspired by a building that let you see its guts-the Pompidou Center in Paris-when he made the monumental decision to pop two windows into the shoe’s midsole. He said he wanted the Air Max to tell its own story. And what an epic it became. Released as part of Nike’s wild Air Pack in ’87, alongside such rebel footwear Icons as Safari, Air Trainer and Sock Trainer, Air Max 1 shook things up from the giddyup. A revolutionary TV spot caused a commotion. In this case, the revolution was televised. That gritty slo-motion clip of the Air bag compressing in black and white made a massive impression, illustrating what people were feeling on the road. Unparalleled cushioning in a package that was so easy on the eyes that it became one of Nike’s most collectible classics. Air Max evolved into Nike’s greatest running shoe series, culminating in the Air Maxim – a hybrid of the most high-tech footwear breakthroughs since Air, all in the legendary Air Max 1 silhouette

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